Uncovering user needs and pain points is no longer a guessing game. A mixed methods approach to research combines business intelligence, data science, and user research to deliver actionable insights. Learn how qualitative and quantitative methods work together to expose hidden opportunities, align business goals, and ensure data-driven decisions that delight users while driving success.

In today’s data-rich world, the challenge isn’t finding information—it’s making sense of it. Enter human-centered data science, where empathy meets advanced techniques like Natural Language Processing (NLP) and behavioral analysis to uncover hidden trends and craft solutions that inspire trust and delight users. Discover how organizations like Pushpay harness these tools to drive market share, amplify thought leadership, and position technology as a ministry enabler. Dive into actionable strategies and results that redefine how data drives impactful decisions.