About

User Research (UX) & Data Science Leader

My Christian faith inspires me to serve & amplify the voices of those who need it most.
— Zulieth Coleman

Lifelong Commitment to Teaching

For 17 years, Zulieth has faithfully served her church community as a Sunday school teacher. This role has allowed her to share the love of Christ with children and families, fostering spiritual growth and instilling biblical values. Teaching has been one of her greatest joys, shaping her ability to communicate, mentor, and inspire others.

Faith-Led Technical Professional

Today, Zulieth applies the same compassion and integrity that defined her military and healthcare careers to her work as a data science and user research leader. She views every challenge as an opportunity to reflect Christ’s love by transforming complex data into meaningful, life-changing solutions. Grounded in faith, Zulieth focuses on the humanity behind every insight, creating strategies that empower organizations, improve lives, and honor God.

From Hardship to Triumph

A Story of Faith & Resilience

After enduring personal loss and witnessing her son’s remarkable recovery through God’s grace, Zulieth brings a powerful testimony of hope and transformation to every endeavor. With over 15 years of expertise in data science and user research, she has dedicated her career to supporting faith-based organizations, addressing poverty, and improving veteran mental health outcomes. Anchored in her Christian faith, Zulieth crafts impactful strategies grounded in integrity, compassion, and purpose. Her life’s work is a reflection of God’s love, as she strives to inspire and empower others to thrive.

A Christ-Centered Mission

Zulieth’s life has been guided by a calling to serve others. She began this journey with a Christ-centered decision to join the Air Force, where she honored God by serving her country with courage, integrity, and selflessness. Her military service instilled a mission-driven mindset, a deep sense of discipline, and a heart for leading others with compassion and purpose.

Compassionate Healthcare Professional

In her healthcare career, Zulieth specialized in diagnostic imaging modalities, emergency, intensive care, and operative support services. She provided care to patients in critical moments, ensuring they felt seen, valued, and supported. Beyond clinical work, Zulieth made an impact by teaching medical students and mentoring the next generation of healthcare professionals. She also developed comprehensive training and documentation programs, empowering her colleagues to deliver the highest standard of care with precision and empathy.

Awards & Recognitions

  • Awards:

    1. Preceptor of the Year (3)

    2. Honor Guardsmen of the Year (1)

    3. Airman of the Year (1)

    4. Radiology Zembrod Award (2)

    5. Airman of the Quarter (3)

    6. Commendation Medal (2)

    7. Achievement Medal (4)

    Achievements:

    • Top 1% of Air Force Honor Guard Duties

    • Authored Training and Development Programs to be implemented Air Force wide to all personnel

    • Led radiology department training and development, staff schedules, core competencies, and operations relating to hospital-wide diagnostic imaging services

    • Managed, organized and trained hospital-wide staff of 300+ personnel in cardio pulmonary resuscitation (CPR) training and physical training requirements as mandated per military hiring and promotion standards

  • Awards:

    1. Hackathon 2023 (3rd Place)

    2. Hackathon 2022 (People’s Choice)

    Achievements:

    • Promoted within first 6 months

    • Reduced insight time from 6 months to 1 day

    • Pioneered primary customer journey tracking

    • Authored professional development plans and job descriptions for research staff hiring and training

    • Implemented adoption of research contributor metrics for cross-functional teams, democratizing research to 150+ tech professionals

  • Awards:

    1. Dean’s List (8)

    Achievements:

    • Bachelor’s of Science, Technical and Scientific Writing Communication with User Experience

    • Summa Cum Laude 4.0 GPA

    • Conducted applied research with USA Speed Climbing Olympic Team

    • Authored grant funding therapeutic program for military veterans

  • Achievements:

    • El Paso Chapter Social Director

    • Organized weekly, monthly, and yearly social events to support a network of over 2,500 veterans

Key Goals

  • Triangulating business data, user data & UX metrics

  • Mapping the customer journey

  • Leveraging data pipelines

  • Applying strategic research methodologies

  • Transforming complex user behaviors into clear, strategic roadmaps

  • Aligning user needs, business goals & technical solutions

  • Enabling organizations to deliver intuitive, impactful & scalable experiences

UX Data Lab

Your go-to hub for actionable insights on leadership, innovation & operational excellence.